Poor Color Memory

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There is a reason why humans have a fairly poor ability to remember colors. According to this research, we do a better job remembering colors that are close to the common, main color groups, than those on the edges - the in-betweem colors.
This article explains some of this:
http://www.insights4print.ceo/2016/11/15/can-you-name-this-color-and-can-you-remember-it-correctly/


Here's a link to the research paper itself: http://psycnet.apa.org/psycinfo/2015-22398-001/study

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